Networking events are a great resource for creating new business opportunities and growing your existing network. But they can be a source of frustration for insurance professionals who aren’t able to get consistent results from their networking efforts.
Knowing how to work an event effectively makes the process easier. You can grow your network and the visibility of your insurance firm by practicing a few simple steps.
The following will give you better results from your networking while supporting your business goals and generating new clients for your business.
Insurance professionals must have clear goals in place before attending any networking event.
The more you understand your business objectives, the better you’ll be at taking the right steps to achieve those goals. The following are some examples networking goals:
- Connect with key industry leaders
- Increase the visibility of your insurance business
- Research industry competitors
- Generate new clients
- Grow existing relationships
Research improves the results you achieve at your next networking event. Find out about the key industry leaders who’ll be attending. Connect with them through social media and other channels to determine who’ll be attending.
Use LinkedIn to learn more about others before the event. This can provide you with important information that helps you develop relationships with the attendees who can help you achieve your business goals.
Connecting With Others at Networking Events
Once you’ve done your pre-event planning, you’ll be able to take the right action steps to get the most out of your networking activities. Getting to your event early gives you a head start in connecting with industry leaders and finding opportunities that may not be available later on.
Connecting with others can be the biggest challenge when networking. Remember to be personable as you interact with others. Smile and introduce yourself. Enthusiasm is one of the most important traits you can demonstrate to others.
Avoid the temptation to talk to a small group of people for long periods of time. Make it a point to move on and connect with as many people as possible. Many events have greeters and hosts who are more than happy to introduce you to others.
Consider volunteering to welcome guests if there is a need. This is a great opportunity to meet all attendees while helping you stand out in the eyes of the event’s organizers. Be sure to take notes on the conversations you have with others. This makes it easy to connect when you follow up with them at a later time.
Networking After the Event
Networking is an ongoing process that doesn’t end once an event is over. You’ll need to connect with the attendees you met in order to leverage opportunities and nurture your relationships with them.
Follow up with others as soon as possible. This helps them remember the connection you made, and you can refer to the notes you take to recall important topics that you discussed together.
Identify the primary needs and pain points of others. Consider ways in which your services or products can help meet those needs.
You may be able to connect people with other industry professionals they might be interested in meeting. This positions you as an invaluable resource and enhances the value that others receive through their relationships with you.
Keeping these steps in mind when attending networking events lets you get the most out of your efforts. These events can present you with new opportunities to grow your business and build your referral network.
You gain new insights into your industry, target audience, and potential opportunities by knowing how to work an event effectively.
By connecting with and serving the needs of others, your next event will provide a greater return on your investment and lead to consistent growth for your business.